Aptly named, the Wine Castle store on the upper reaches of the east side is a bastion of quality in a demanding neighborhood of bars, restaurants, museums, and cinemas. It has successfully prevailed for nearly ten years to the pleasure of wine aficionados locally and citywide. Youthful and elderly customers commingle within it compact space where wine and liquor selections abound from known brands to the esoteric.

Discounts, earned points, immediate delivery and courteous customer service are reasons enough for its success, but the heart of its attraction is the careful display of wines from the world over as well as the variety of gins, vodkas, whiskeys, and brandies that have increasingly appeared on the market. The key to a successful wine and liquor store is to be attuned to the shifts in consumer demand. As such, Wine Castle more than qualifies.